Published On: Fri, Mar 16th, 2018

Rihanna accuses Snapchat over abuse advert

Rihanna has accused Snapchat of “intentionally” shaming victims of domestic abuse.

The singer was responding to an advert on the social media platform that asked users to choose if they would rather “slap Rihanna or punch Chris Brown”.

“I’d love to call it ignorance but I know you ain’t that dumb!” Rihanna wrote in a statement, posted to her Instagram Stories. “You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them … but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet … . you let us down! Shame on you.”

Snap Inc says the ad “never should have appeared on our service”.

The company’s share price has fallen by more than 4% since Rihanna’s statement.

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